Leadership challenges in different organizations

The main goal of a leader is to provide guidance, through a sense of purpose and direction, inspire people. It aims at completing the mission and also improving the organization. Although in all walks of life leadership is usually the same, military leadership is significantly different—the most obvious difference is the extreme motivation needed to …

Culture and Business Culture

Culture is widely influential. Thus, it is no surprise that the business policies, and management practices of varied nations, are also impacted by culture. It is no more a way of assumption, as studies have also proved the factual authority of individual culture, and national culture, on business policies and managerial decisions. National culture influences …

Influence of E-Commerce and M-Commerce on My Social Life

E-Commerce and M-Commerce; delivery based mobile applications or widely known as the on-demand mobile applications, have surely become a great part of our life and daily routine. While consumers find it utterly efficient as these applications make their day to day work easier than ever, investors are also interested in such applications due to its …

How Product-Price Value Perception Influenced My Buying Habits

In marketing terminology, perceived value is nothing but when a consumer evaluates the benefits of a product, and its ability to cater to their needs, as opposed to a similar product from a competitor. Often the parameters in such valuations are product benefits and price. Thus, it is called product-price value perception. Both for the …

Remain in Style. Be in Fashion. Follow the Fad.

If the title of the blog seems like fresh out of a fashion magazine, then do not get confused. Today in this blog, we are going to talk about Style, Fashion and Fad, and take a marketing approach on this topic. We are going to discuss these product life cycle variants, what role they play …

Understanding Product Life Cycle with Real-Life Product Examples

“Watch the product life cycle; but more important, watch the market life cycle.”                    – Philip Kotler Just as the phrase suggests, Product Life Cycle (PLC) is the life span of a product in the market. From the time a product occupies the shelves for the first …

Competitive Analysis of Brands from Different Categories

Competitive Analysis of Amazon Amazon uses a cost leadership technique as its generic strategy. The brand focuses on minimizing operational cost. To serve its purpose better, Amazon uses advanced networking and computing technologies. As a result, it increases operational efficiency and helps to cut down the cost. Similar to Amazon, Flipkart also uses cost leadership …

Rocket Singh: Salesman of the Year | Not a Movie Review

The 2009 Shimit Amin directorial, Rocket Singh: Salesman of the year, starring actor Ranbir Kapoor, was an initial flop. However, the movie puts forward an important viewpoint in the parlance of marketing, and especially sales perspective. The job of a salesperson is often looked down at. The individuals who take up the job are also, …

Life Cycle of Maggi with Special Reference to BCG Matrix and P-M Grid

Similar to human beings, brands and products also have a life cycle that they follow. During the life cycle, brands or products go through different phases. By analysing the stand of a product concerning the market, owners decide whether to invest in that specific product or simply drop it, as it becomes unable to cope …

Marketing Lessons to Learn from The Social Network

The moment we hear the phrase “social network” somehow our mind visualises the letter “f” on a blue background. It almost seems like we are conditioned to do that. Such impact Facebook has created on us. https://youtu.be/1qfcWSZAHvM Source: YouTube The 2010 film The Social Network is a biographical drama presented to the world by director …