How Product-Price Value Perception Influenced My Buying Habits

In marketing terminology, perceived value is nothing but when a consumer evaluates the benefits of a product, and its ability to cater to their needs, as opposed to a similar product from a competitor. Often the parameters in such valuations are product benefits and price. Thus, it is called product-price value perception. Both for the …

Understanding Product Life Cycle with Real-Life Product Examples

“Watch the product life cycle; but more important, watch the market life cycle.”                    – Philip Kotler Just as the phrase suggests, Product Life Cycle (PLC) is the life span of a product in the market. From the time a product occupies the shelves for the first …

Competitive Analysis of Brands from Different Categories

Competitive Analysis of Amazon Amazon uses a cost leadership technique as its generic strategy. The brand focuses on minimizing operational cost. To serve its purpose better, Amazon uses advanced networking and computing technologies. As a result, it increases operational efficiency and helps to cut down the cost. Similar to Amazon, Flipkart also uses cost leadership …

Life Cycle of Maggi with Special Reference to BCG Matrix and P-M Grid

Similar to human beings, brands and products also have a life cycle that they follow. During the life cycle, brands or products go through different phases. By analysing the stand of a product concerning the market, owners decide whether to invest in that specific product or simply drop it, as it becomes unable to cope …

Marketing Lessons to Learn from The Social Network

The moment we hear the phrase “social network” somehow our mind visualises the letter “f” on a blue background. It almost seems like we are conditioned to do that. Such impact Facebook has created on us. https://youtu.be/1qfcWSZAHvM Source: YouTube The 2010 film The Social Network is a biographical drama presented to the world by director …

Marketing Strategies Used by Top Brands to Maintain High Brand Value

Be it online or offline, the marketplace is always booming with new brands along with the old players in this filed. However, while some brands, over time, make it to the top, others simply fail to reach that height. Sometimes they even get extinct due to rising competition and their lack of adaptability to changing …

Marketing Strategies: Segmentation, Targeting and Positioning

Apart from non-profitable organizations, the main objective of any business or organization is to earn a profit. Through marketing strategies like segmentation, targeting, and positioning, brands evaluate their stance in the market. It also helps them to come up with better marketing strategies and to understand the overall market. Segmentation: It refers to the research methodology …

Stereotyping in Marketing

Stereotyping is an inherent part of us. Consciously or unconsciously, we all position ourselves and others based on some generalized beliefs. For instance, we are all familiar with the phrase “men don’t cry”. Needless to say, that people now are voicing against this particular phrase, but that’s a Source: SlideShare different argument, and up for …

6 Types of Digital Shoppers Every Day on E-Commerce Sites

The definition of shopping is changing rapidly. It is no more about running from one shop to another in search of that one perfect dress. With the advent of E-Commerce sites, several new doors have opened up. Versatility in products has increased and so has the diversity in shopping behavior of consumers. As the judgemental …

Types of Non-Buying Consumers and Their Influence on Consumer Purchase Decision

When it comes to business, and specifically marketing, having your communication and convincing skills top-notch should be your utmost priority. Poor communication can lead to ineffective marketing and incurring losses, in that case, should be of no surprise, because you failed to convey your message properly in the first place. But, even before getting started …