Information Overload Counterproductive to Media Literacy

The ability to identify and critically evaluate the various media that throw facts at us are referred to as media literacy. This ability encourages you to ask more intelligent and thought-provoking questions. One should be able to analyse various forms of media and effectively communicate with or with the assistance of them. The more people …

Cross media optimization trends

In today's digitalized and competitive world, brands must present themselves across all platforms, seizing every opportunity to be visible and demanding. Especially in the media and entertainment industries, you must represent everywhere and reach everyone. To accomplish this, the current global trend is Cross Media Optimization. Simply put, Cross Media Optimization means that as a …

Multiculturalism in Advertisement

Adobe - "When I See Black" Adobe has always prided itself on being a tool for creators, and this 2020 advertisement focuses on the next generation of Black creators and how they see themselves. "What happens when I see Black?" "I see strength." Esther Luntadila, Crystal Kayiza, Temi Coker, Barry Yusufu, Devin Wesley, Aurélia Durand, …

How Personality and Behaviour Impacts Corporate Life

It is no secret that our personality and behaviour greatly impact our lives. Although corporate life is a different ballgame altogether, the general rules apply here as well. While personality traits develop and change over a long span of time, behaviour can be influenced both by personality traits and situation. He who has mastered the …

The Silver Lining

More often than not we use emotion and mood as synonymous words. Looking back at all my experience and explanations about mood and emotion, I realise how confused I have been my entire life. Although not at fault entirely, yet something about it is pretty bothering indeed. We often tend to neglect the silver lining …

Role of Business Ethics in a Competitive Market

Being ethical is not easy. Ethics in business require a culture of trust, openness, respect and integrity, that is established and reliable. But before determining the role of business ethics in a competitive market, let’s first understand What is business ethics? Business ethics refers to morally correct and incorrect business conduct standards. The law defines …

Impact of Founders’ Ethics and Values in Building a Successful Organisation

Each organization has an ethical code that guides its decision-making and its activities to maintain effective productivity and reputation. Ethical conduct ensures that employees are honest and integral in their work and fulfill the goal of an organization by rules and policies. Employees who are ethically positive, honest, hard work, and driven by fairness and …

Leadership Lessons You Learn while Working in a Multi-cultural Team

Being an introvert, it has always been a little Overwhelming for me to cope in a situation where I’m required to deal with a lot of people. So, you can easily imagine how difficult it would be if the entire setup is multi-cultural. Recently I had the opportunity to work with a multi-cultural team. People …

Leadership challenges in different organizations

The main goal of a leader is to provide guidance, through a sense of purpose and direction, inspire people. It aims at completing the mission and also improving the organization. Although in all walks of life leadership is usually the same, military leadership is significantly different—the most obvious difference is the extreme motivation needed to …

Culture and Business Culture

Culture is widely influential. Thus, it is no surprise that the business policies, and management practices of varied nations, are also impacted by culture. It is no more a way of assumption, as studies have also proved the factual authority of individual culture, and national culture, on business policies and managerial decisions. National culture influences …